However, there's a couple of ads that stand out (to me at least). The first is the online only campaign for Whiskas. I accidentally stumbled across the Kitten Kollege after foolishly leaving my ad blocker off following a 4OD binge. The cuteness sucked me in and I wound up watching every episode. In case you missed it here it is.
It's simple, funny and works well for the product. It helps if you actually have cats to feed. Although I'm tempted to buy it anyway and try it for myself. This isn't my ad campaign of the year though.
Oh no, that title is reserved for the new B&Q 'Let's Create' campaign. It's quirky, simple and pleasing to the eye. Check it out.
There's also a pair of Aussie koalas that throw a BBQ and a couple of beavers..erm beavering away. Sorry.
And just in case you think that anything featuring animals is a winner in my eyes...here's my favourite advert from back in 2015. Seeing as I left it off my list from the December post.
Honda has nailed it with this. Everything is right, the copy is strong, the idea is solid, the location, the edit and the music are all perfect. I've never found myself listening to Jungle trying to speed read until this ad. Turns out I'm pretty good at it.
This deservedly picked up a few awards before being banned as a number of complaints were received about it promoting dangerous driving. Seriously.
No comments:
Post a Comment