The above advert stopped me in my tracks this morning, for all the wrong reasons! I mean what the fuck? Is that really going to sell Smirnoff? I don't understand even 1% of the message. In my experience Vodka makes you blind, not deaf. How was this idea sold in? Let alone produced! I know it's most likely part of a wider campaign - but each piece of communication should work as a stand-alone. I could research it to see if I'm right, but the average consumer wouldn't. So why should I?
I give up on advertising! We're all a load of wankers....Unless this is intentionally shit so people remember it and twats like me write about it?
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