I noticed that Rio (the best drink you can possibly imagine) has had a website under construction for yonks and only has about 105 people on their official Facebook page. Then I also received a half hearted email from their eCRM team that didn't drive any sales, it just pointed out the fact that you can now buy Rio in more places around the UK. The marketing department is in shambles so I saw this as a massive opportunity.
Here's the email I'm currently waiting to hear back from.
"Hello Rio,
I would like to start by saying well done.
Well done on creating the most refreshing liquid that I have ever tasted. Ever.
The flavour combination is the stuff dreams are made of.
I have been drinking Rio for the past five years but it's not always easy to get my hands on it.
Just the thought of a nice cold can of Rio is making me salivate...
Anyway on to the point of this email.
I'd like to offer your marketing department my services as a freelance creative.
I've got bags of ideas for all sorts of media, I'm also experienced at planning and running campaigns.
So whether you're looking for someone to produce content for your social media channels or someone to drive sales through a carefully thought out eCRM campaign, then I'm your man.
Or even if you want a big idea for a TV ad or outdoor campaign to rival the likes of Coca Cola and Fanta, I'm your man.
I hope you don't mind me approaching you like this, I just thought that two small fish in a massive ocean could come together and create something magical. Just like the drink you've created.
We share the same interests in that I want the world to know about Rio. I'm always the first to recommend it to friends who haven't heard of it and disown them if they say it's not as good as Dr Pepper.
Plus, my prices will be nowhere near what you'd have to fork out for an advertising agency. And you'll have the pleasure of working directly with me...the creative!
If you're interested then please don't hesitate to get in touch. I'd love to include Rio on my Client list.
Just in case you need any more convincing here's some of my previous work http://cargocollective.com/kieranmcconnell
Thanks and I look forward to hearing from you,
Kieran McConnell (your number 1 fan)"

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