Diving in.

Before leaving for the land down under I had the pleasure of working with Ritual Dive, a quirky little start-up dive shop in Gozo. I was tasked with the job of bringing their brand to life and helping them achieve their vision of becoming the best dive shop on the island.

I first met the owners Minty and Rachel in Koh Tao, Thailand in 2017 where I learned to scuba dive with the company they were working for at the time. We then met again in Gozo last year, just before they were due to take over the space that they’ve now turned into Ritual Dive. We squeezed in a couple of dives and I mentioned I was a copywriter and if they wanted me to help with the launch in any way, to just give me a shout. A few weeks later I was working directly with them (alongside local creative director, Dom Philcox) writing website copy and various other bits of marketing material.

With their experience and a burning passion for scuba diving, it didn’t take me long to get sucked up in all the excitement of the new business. Generally being the lovely people that they are, I couldn’t have asked for better clients to work with. The feedback I received was brutally honest and very clear in direction – it's a blessing to work with clients who know exactly what they want. This pushed me to produce a very precise tone of voice that I could then easily implement across the entire business – from the courses they offer to the various dive sites scattered all around the island. I also offered up UX ideas and advice on how the website should operate.

The outcome is a fully functional and damn sexy website that embodies the brand values. Ritual Dive has very quickly become a well-established dive shop, one of the major players within the Gozo dive scene.

You can check out the website at https://ritualdive.com/ and give them a follow at https://www.instagram.com/ritualdive/

If you’re into your diving and heading over to Malta any time soon, make sure you leave some time to pop to Gozo – the island offers year-round diving on some pretty spectacular sites. My favourites have to be the Blue Hole and Inland Sea. I can’t wait to get back there to see what the guys have done with the space at Ritual and to get back in the water (wouldn't mind getting my hands on one of these snazzy eco-friendly water bottles too).