Agency life ramping up yet another gear can only mean one
thing. Christmas is coming. So in between the early mornings and late nights
I’ve managed to catch some of this years Christmas ads.
I have to say even though it may become the most shared
Christmas advert of all time, the new John Lewis spot #bouncebounce was a huge
let down for me. It’s basically a whole minute with not a lot happening, other
than watching a monumental waste of money on CGI. The execution is beautiful
but it’s a shame the idea behind it is weaker than my grans knees. It’s a step
up from the paedo on the moon, but doesn’t rival the impatient boy or Monty
the Penguin in my honest opinion.
Aldi have come up with Kevin the Carrot. Fuck knows, maybe
it’s a reference to Kevin from Home Alone, since they have ripped off the sound
track from that. Anyway, no idea what the advert is about because I can’t see past the
fact that the table is set and has cooked food on it, when it’s Christmas eve.
Why would any family do that? Stupid logic for a stupid ad.
The Heathrow advert is a step in the right direction; it’s
wonderfully executed and has a sweet idea behind it. Even if the payoff is similar to
the Monty the Penguin ad.
Adam&EveDDB are responsible for a few of this years big
xmas ads, like John Lewis and H&M (The already famous Wes Anderson spot - I won't bore you with it again). However the Temptation
ad struck a cord with me. It’s a neat idea that’s well executed, and in my opinion the best ad DDB have put out this festive season.
And finally, not a TV spot but a simple little idea I stumbled
across for the NHS.
Merry Christmas you fucks.
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