Sugar Sugar!

This is the last you'll hear from me on the Rio subject for a while. I've had another reply and just wanted to share the update with you. 

"Hi Kieran

Ha ha, no problems. You don’t need to apologise for being honest.  Just maybe be slightly more cognisant (copywanker: That means 'aware' for the less educated folks reading - just kidding I had to google it) about what / how you blog bearing in mind it’s so easy to find, being directly linked to your website.   

Rio does have a massive future. The sugar tax is a bit of a bummer, but we have time to work that into the overall plan. The packaging is up for more of a refresh more than anything else. It’s a bit busy. And the small ‘health’ / natural credentials we have (10% real fruit and juice, lightly sparkling spring water etc) are lost – when we actually make our consumers read the can they love that aspect of the drink, but we don’t make enough of it. Rio is never going to be a ‘healthy’ drink, but if can make it feel slightly better for you than a can of Coke (or Dr Pepper) that’s got to be a good thing. I’d be interested in your view on the packaging, when we have something to show.

I’ll definitely get in contact with you again when the time is right. I prefer working with individuals much better than faceless corporations, and there is nothing quite like working with someone with a passion for the brand. That goes a long way.

Keep well & speak soon,

Lucy - Team Rio"

That's awesome news, I'm glad I took the first steps in getting in touch. Just goes to show that you really do have to make your own opportunities. Hopefully I'll have some Rio work under my belt sooner rather than later. And if I'm given permission I'll share the re-brand as soon as I'm given the green light. 

I promise the next post will be back to something vaguely offensive and industry related.