Scratch that.

It's time for drunks to get creative. Becks has released a new bottle you can scratch designs into. I predict a lot of cock and balls.

Will it sell beer? Probably! Most likely to some gullible Germans who think it's 'fantastisch'

Does it make me want to buy it? No.

The only time I'll buy Becks is if it's on offer down the co-op. 

And the only place I'll drink it is in the flat. Am I really going to be scratching off little bits of silver shit all over the place? Nah.

If I see a bottle of Becks on display in a pub or club it gets ignored. I'll have a pint instead. Who drinks bottles when they're out anyway? Unless it's Corona or Desperados!

For an incentive they should offer instant prizes, so like a scratch card - except you can win the next round for free. Maybe then I'd be suckered into buying a few.

Saying that though it has been shared around Twitter quite a bit, probably because it's something different. They've gained some attention and that's fair enough. But I'm not sold on their little gimmick.

Advertisers tend to forget that normal people couldn't give a shit. They make up all these consumer profiles based on 'research' and 'insights', but at the end of the day, your average Joe down the pub won't be interested in any of this. Sorry Becks, nice try.